Mission and Vision

Sumitomo (SHI) Demag's values.

Philosophy. Mission. Vision.


Our philosophy.

Sumitomo (SHI) Demag combines the wisdom of the Far East with the German way of doing things directly and logically. The result is a philosophy that not only covers Sumitomo (SHI) Demag's business interests, but also takes our customers and the environment into account:

Our focus and highest priority is on customers.
We exceed our customers' expectations through innovative and efficient products and services. We always pay the highest attention to the needs and requirements of our customers


Using change as an opportunity.
We are constantly developing ourselves. For us, changes are opportunities for growth; we are not satisfied with the status quo. Those who persist and stand still cannot grow and develop

Committed to technology and passionately innovative.
We are fully committed to our community by consistently developing our unique technologies


Respectful in dealing with each other.
Our cooperation is characterized by mutual respect, high tolerance and constant learning


We respect human dignity in all its forms and outlaw any discrimination, violence and exploitation



Our vision.

Sumitomo (SHI) Demag‘s, a member of the Plastics Machinery Group of Sumitomo Heavy Industries, vision is to be the partner customers worldwide contact first when they are looking for injection moulding solutions. We differentiate ourselves from our competition by delivering easily operated, standardized and economic solutions for injection moulding machines and applications, combined with fast and competent support for all our customers globally. Our aim is to be a trendsetting company which is the world market leader for All-Electric machines, the Packaging segment and for defined sub-clusters in Medical and Automotive. We believe we will achieve this aim through concentrated growth in our defined markets. With this continuous increase of our market share and production excellence we will deliver sustained profitability.





Our mission.

We deliver standardized, ecologically and economically sound solutions that are easy to use.
Our production is reliable and flexible.
we are constantly working to improve our processes, our efficiency and profitability.







Our values.

We attach great importance to our global network of sales and customer service, which is customer and industry focussed.
We create differentiated products that benefit from synergies within the Sumitomo Plastics Group.
We strengthen future-oriented business areas such as IoT and automation.